Apparel Merchandising : The Line Starts Here (1609015398)

Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.

The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

Product details

• Format Paperback | 512 pages
• Dimensions 187 x 235 x 30.48mm | 857g
• Publication date 12 May 2014
• Publisher Bloomsbury Publishing PLC
• Imprint Fairchild Books
• Publication City/Country London, United Kingdom
• Language English
• Edition Statement 3rd edition
• Illustrations note 138 bw and 12 color illus
• ISBN10 1609015398
• ISBN13 9781609015398
• Bestsellers rank 1,351,888

Download Apparel Merchandising : The Line Starts Here (1609015398).pdf, available at secure.drbook.co for free.


or
DOWNLOAD